Hi! I’m Elise, the Marketing Executive here at Trigger (and our parent charity, The Shaw Mind Foundation!).
- A brief overview of your job details.
There’s so much to it, I don’t know how brief I’ll be able to be! Basically, though, anything forward-facing to do with the books or the company – that’s me. Social media, email marketing, media and press appearances, book launches, promotional materials … you name it, I’ve usually got a hand (or an eye, at least!) on it. I’m responsible for getting endorsements, and for getting the books out to bloggers, journalists and podcasters, so I get to talk to some pretty cool people. I am also the office baby, of which I am CONSTANTLY reminded.
- Why did you choose that role/how did you get into it?
I found my position here at Trigger through a combination of networking, luck and a wonderful career service. I’ve always been an overplanner, so in my second year of English Language and Literature at the University of Nottingham I started attending publishing events and applying to summer internships. No luck on the internships, but I did get a place at Hachette’s Inside Story event in November 2017, which showed me that Marketing and Publicity was definitely where my strengths lay. Later that year, I met Stephanie (our Editor) at a Spotlight on Publishing event that my uni ran. I got her card and chatted to her a little bit through that. Then, by complete luck, Trigger advertised for a marketing position. By then, I’d secured a placement doing publicity for a subscription library in Nottingham, so I figured I’d give it a go. I never thought I’d get it, but having worked with a mental health charity at uni, I got on with my interviewers (now my bosses!) like a house on fire and they offered me the job that day.
- A brief description of your typical day.
My answer is a lot like Abz’s! I do so many things in a day, but usually it goes something like: get in, make a tea, check emails. I usually respond to the emails one by one as I go – much of what I do day to day consists of small self-contained tasks like putting people in touch with each other, organising cover reveals, sending books out etc, so I check them off first thing. That opens up the rest of my morning to work on longer-term plans, like talking with authors about their media and PR goals, compiling target lists, and sending LOTS of emails to shout about how great our books are. After lunch (and probably a coffee … and some sweets …) I’ll do a slightly more static task, like creating an email campaign, making up promotional materials, or coding and switching up the website. All the while, I’m checking our social media, scheduling posts, and interacting with you guys!
- What are your favourite aspects of your job? Why?
I love pretty much everything about my job. However, my favourite part is probably coordinating with bloggers, bookstagrammers and reviewers to get our books out there in the world – it’s so satisfying to watch the conversations unfold around our authors and our books, especially with topics as important as the ones we’re talking about. That or getting to see our authors launch their books with friends and family – it’s such a pleasure to watch.
- If you dare, your least favourite parts (the coffee run doesn’t count!)
IT’S. SO. HOT. We work in a lovely building, don’t get me wrong, but it is so warm. In terms of my actual work, it is hard when you don’t get responses from people about certain titles, as you don’t want to let the authors down. Our authors are wonderful and strong people, so I want to do best by them.
- Is there anything you’d love to edit/pitch/design/commission/etc? What would your perfect project be? Why?
There’s a reason I’m in marketing and not editorial! I love reading stories, I love talking about stories, but I’ve never been gifted in creating them myself. Having said that, I love books like Goodnight Stories for Rebel Girls and 100 Nasty Women of History, so maybe a
“100 Kickass People Who Overcame Mental Health Problems and Went On To Boss Life” or some such (catchier) title. I’m a sucker for a good listicle.
- Advice for people looking to get into that role/ publishing in general.
For me, it’s all about the people. Publishing is a hugely social industry, and reading IS a social act, darn it. That’s not to say you have to be extroverted; rather, just be open, accepting and really listen when you talk to people. Interact with them in any way you can, and don’t be afraid to put your ideas forward. One thing I got told coming into this industry is that you need to be two things if you’re gonna get by: super nice … and super sarcastic. That advice is standing up so far, I’ve got to say.
Want to know what else we get up in the office? Check out this page…